How to build an operating system that powers product led growth

I have written about the “Why” of Product-led Growth (PLG) and some fundamental principles in action in my previous blogs. In this article, let’s look at the “What” and the “How.” In other words, how do we go about building an operating system that powers PLG?

And then you sit in front of your screen blankly, and nothing comes to mind. All the beautiful narratives and examples of the most prominent brands and trends by leaders and influencers suddenly seem to disappear into thin air. Meanwhile, you still have stuff to do.
Create documents, research, write code, or other things you do for your job, maybe even make YouTube videos. This is reality. A reality, where all that grand-sounding fables and advice do not seem to matter anymore.

And this is why it is so special when you are doing something inherently uninspirational – like researching which business software to choose, and you suddenly run into elegant interaction design in a trial experience. This encounter may ever so subtly or significantly influence your purchase decision.

This happened to me recently. We at DevRev are in the process of building a zero-touch experience based on Product-Led Growth (PLG) principles. As I was going through the trial experience of HubSpot and a few other marketing tech stack providers, I imagined it would be good to capture and share some examples of truly elegant PLG principles currently in practice by some companies.